Hotel Planning and Development
Getting the planning and development right is fundamental for any hotel, tourism and leisure project. Our international team of experts will use their project experience, market research and analytical capabilities to help you navigate the entire process.
“The key to any successful hotel development is thorough planning and preparation, only when every aspect and cost has been carefully considered, should the wheels be set in motion” Robert Hecker, Chairman Horwath HTL
We can spot development opportunities, recommending the concept and product that will realise its full potential.
By estimating project cash flows, we can test a project’s financial feasibility. We can also form a view of potential investment returns based on a detailed analysis of future market performance, the competitive attributes of the subject property and local operational and financial benchmarks from our database.
Developers, operators, lenders and investors rely on our reports for an impartial assessment of project viability while our market and product descriptions form the basis for architectural briefs, for shortlisting appropriate operators and for project branding.
Our planning and development services include:
- Market and Financial Feasibility Studies
- Appraisal Reports
- Destination and Large Scale Project Master planning
- Facilities Programming
- Highest and Best Use
- Hotel Management Company Selection and Contract Negotiation
- Macro Tourism Analysis
- Market Entry Strategy
- Product Conceptualization
- Project Capitilization and Financial Structuring
- Residual Land Valuation
- Strategic Planning
Strategic Market Planning
Our hotel experts create a strategic market plan through a seven step, integrated team process which utilizes primary research, secondary research, competitive analysis, an inventory of available marketing processes and tools, and behavioral timeline development. This integrated approach to strategic market planning will get the hotel team on the same page, make marketing tools much more effective and timely, creative stronger with clearer more believable messages, and give the organization greater and measurable return on investment.
Most strategic market plans end with the following deliverables:
- Situation Analysis Report
- Primary Research Results and Analysis
- Secondary Research Results and Analysis
- Competitor Analysis
- Inventory of Available Marketing Tools and Processes
- Marketing Action Plan and Budget – [The Internal Plan]
- Marketing Communications Plan and Budget – [The External Plan]