Slide 2
Creating and Protecting Value for Hotel Owners

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Hotel Asset Management

Understanding what strategies and management practices result in increased cash flow and asset value, we take an assertive position in an asset management role as owner representative to maximise returns and asset values over time.

We will assess, explore and make detailed recommendations on how to improve business performance, whilst evaluating your internal processes against the best the industry can offer. Every one of our hotel experts has extensive managerial experience; project managers have held a CEO position with a full service hotel for at least five years. They are perfectly acquainted with all operational, real estate and financing agendas.

Our approach when undertaking asset management instructions is to seek to maximise the value of our client’s interests. An initial diagnostic review is an integral part of any asset management instruction and prepares the ground for our ongoing role as owner representative.

Horwath HTL Core Hotel Asset Management service:

  • Physical Property Review
  • Qualify existing, and/or propose FF&E and capital improvement/expenditure plans
  • Analyze, review and negotiate annual budget/business plans
  • Management team oversight, provide on-going monitoring of cash flow and hotel operations
  • Recommend and help implement initiatives to optimize cash flow (e.g. assess staffing levels, review cost structure, negotiate with brand operator, etc.)
  • Client Surveys (mystery guest analysis, guest satisfaction, tour operator surveys)
  • Ensure management contract compliance
  • Prepare and distribute required ownership reporting
  • Manage key stakeholder relationships
  • Represent owner interests in all potential key contract negotiations
  • Provide continued monitoring of hold/sell analysis and timing
  • Coordinate hotel disposal efforts

Working to create and protect value

In addition to specialist core Hotel Asset Management we offer a full range of complementary services to further support your ownership activities subject to separate instruction:

  • Operational Advisory Services
  • Repositioning Strategy & Analysis
  • Sales, Marketing and Revenue Management
  • Investment and Divestment Strategy
  • Hotel Management Company Selection and Contract Negotiation
  • Due Diligence

Success Stories

    Asset Management

    West Side Los Angeles, California- USA

    Scope of Work: Assisted recently opened struggling luxury lifestyle Starwood branded/managed hotel in West LA with respositioning and assessments.
    Description of Project: Conducted Assessments for Sales, Marketing, RM, On-line Marketing, Catering and Convention Services compontents.
    Project Status: Work completed resulted in retainer work and a second project with ownership for a 500 room upscale branded hotel in a major metro market…

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    Asset Management

    West Coast – USA

    Scope of Work: Assisted Hyatt with a brand managed asset with repositioning and conducted two assessments; including RM and Sales & Marketing, in 10/2011.
    Description of Project: Collaborated with Corporate S & M and RM Brand team to provide recommendaitos on re-positioning strategies, RM, e-Commerce, and identificaiton of True Comp Set.
    Project Status: Realized eight months post assessment with full implementation of strategic action plans. Results at the end of Q2 2012 resulted in an increase…

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    Asset Management

    Southeast- Big Box Hotel- USA

    Scope of Work: Scope for PG Hospitality Consulting started with initial review and interpretation on Brand Reports for monthly critique…
    Description of Project: On-site work occured in October, 2012 with Big Box Assessment of Group Sales effort, RM and Catering/Convention Services…
    Project Status: Results in 7 months, since retainer engagement…

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    Asset Management

    South West – USA

    Scope of Work: Selected by Ownership and approved by Operator to review Group Sales efforts for two large convention hotels. Subject #1 over 1,000 rooms and Subject #2 over 1,500 rooms.

    Description of Project: Each assessment including a week on-site; plus pre-work and post-visit analysis. Areas of concentration were: Strategic Sales & Marketing Plan …
    Project Status: Completed in July and August, 2013.

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    Asset Management

    Representative Receivership & Asset Management Assignments

    Scope of work:Horwath HTL have worked on the following Receivership and Asset Management Assignments:

    Four Seasons, Boston
    Four Seasons, Houston
    Four Seasons, San Antonio
    Foxfire Resort, Pinehurst
    Hampton Inn, Albuquerque
    Hampton Inn, Atlanta
    Hampton Inn, Birmingham
    Hampton Inn, Dallas
    Hampton Inn, Little Rock
    Hilton Garden Inn, Tampa
    Hilton Hotel Dallas Parkway, Dallas
    Hilton Hotel South, Denver
    Hilton Hotel, St. Petersburg
    Hilton Hotel, Troy
    Hilton, Gainesville..

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    Asset Management

    New York City, USA

    Scope of Work: Intial engagement was to review 4 strategic assets; regarding pricing and positioning. Inital work led to active Asset Management retainer on NYC hotel and South Bay Los Angeles Hotel…
    Description of Project: Assist Asset Management and Advisory Service with guidance for a small boutique hotel under 100 guest rooms…
    Project Status: Project initiated in September, 2012 with assessment/development of issues to be addressed. JRPG hired full time in December, 2013…

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    Asset Management

    New Orleans – USA

    Scope of Work: Provided guidance to a small management company with conversion and pre-opening support for two Hyatt Places.
    Description of Project: Provided pre-planning and resources to execute on-site Sales Blitz Services as part of transition services. Guided management company on development of strategic action plans and recommendations for converting the two hotels to Hyatt brand.
    Project Status: Completed April, 2012.

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    Asset Management

    Myrtle Beach, South Carolina – Sea Mist Oceanfront Resort

    Scope of Work: Our client hired Horwath HTL to provide business recovery services for one of its properties, which was in a declining state…
    Description of Project: Located along the edge of the Atlantic Ocean, Sea Mist Oceanfront Resort covers over 15 semi-tropical acres…
    Project Status: Completed

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    Asset Management

    Indianapolis, Indiana The Alexander Hotel, Asset Management

    Scope of Work: We were commissioned to oversee pre and post opening operations of the Alexander Hotel by Buckingham Development group.
    Description of Project: The Alexander is a boutique hotel and conference facility, incorporating art installations curated by the Indianapolis Museum of Art…
    Project Status: Ongoing, the hotel opened in January 2013

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