Experts are closely watching the trend, but question whether high-net-worth travelers want to take a chance on booking through an OTA.
“There is no solid data to support the claim of increased bookings by OTAs for luxury travel. That is hard to find and or prove,” said Paul Breslin, managing director of the Atlanta office of Horwath HTL, a hospitality advisory firm, when contacted by Travel Market Report. “We are not sold that the luxury traveler is going to take a chance with the OTA; they are unlikely to spend valuable time to search and book with the OTAs.”
But he did agree that booking behaviors have been changing across demographics, and he is continuing to monitor the trend.